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Ipsos Healthcare Rolls out EquityVision Globally
Ipsos Healthcare has announced the global launch of EquityVision – the first brand-building research framework to link the major sources of commercial equity in the multi-channel healthcare marketing environment.
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Ipsos Hong Kong appoints Adrian Mak to Head its Healthcare team
Market Research leader Ipsos today announces the nomination of Adrian Mak to head its Healthcare practice in Hong Kong.
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[WEBINAR]Predict Market Success with Confidence
While all great products start with great ideas, the contrary is often untrue. The key is using better information to make better decisions.
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The Brave New World of Digital Healthcare
Success in the increasingly digital world for pharmaceutical companies means not only significantly increasing their investment in digital marketing strategies but also adopting a different orientation to engage and interact with patients on an unprecedented scale.
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Poll: Medical tourism around the world
Who Would Go Out of Country for Cheaper Healthcare Services? Six-in-Ten citizens in Asia Pacific would go abroad to seek medic are at lower cost.