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Ipsos Update - September 2019
Our monthly round-up of research and thinking from Ipsos around the world.
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
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The Future of ageing
Global study finds high levels of concern about ageing and paints a negative picture for later life.
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Ipsos Update - December 2018
December’s edition features global reports on local infrastructure, entrepreneurialism and connected health as well as new papers on AI and corporate reputation, communication strategies and Black Friday. And to mark the end of the year, we highlight the key Ipsos polls, reports and white papers of 2018.
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Alcoholic Drinks: What's Trending?
The alcoholic drinks industry, like many others, has experienced an interesting journey over the past few years. Regulatory changes and barriers, demographic shifts, changing consumer preferences, increased concern about health and technological evolutions are just some of the reasons why the market place has been disrupted.
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Ipsos Update - February 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Flair India 2018 - Aspiration to Action
In 2018, the Indian economy will be in fifth place worldwide, ahead of France and the UK. This dynamic, opening new balances of power, is part of a favourable trend for Asian countries that will be in the ranking of the ten largest economies in the next 15 years.
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Press Release: Over-the-Counter (OTC) Self-Medication Now Common Practice in Hong Kong
Due to their busy lifestyle, more and more people in Hong Kong find over-the-counter (OTC) self-medication the most appropriate remedy to minor ailments.
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Brand Risk in the New Age of Populism
In an era where politics often overtakes the best cared-for brands, how do responsible stewards prepare their organizations to navigate ideological consumers?