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Evaluating New Ways to Fund TV Content
Clare Lui, Executive Director – Ipsos MediaCT shared at a recent Ipsos HK Client Seminar result from a new and exclusive Ipsos Study which assesses the Advertiser Sponsored Programming market in Hong Kong, the UK and the USA.
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[WEBINAR]Ipsos HK Seminar: Evaluating New Ways to Fund TV Content
What is acceptable and unacceptable in terms of company involvement in television content? For example, could an oil company sponsor a surfing program? Or could a charity fund its own TV show?
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[WEBINAR]In the mood for work? Looking at the Hong Kong employee
How do Hong Kong employees feel about their workplace? Are they loyal? Are they motivated? How do they compare to employees in the region?
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Press Release: HKACE Survey – Customer Services Through New Age Channels
The survey of more than 500 Hong Kong customers aged between 15 and 59 was conducted between November 19 and December 7, 2012 by research company Ipsos.