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Breaking the Mould: is risky creative effective?
Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
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Global Trends 2020: Understanding Complexity
Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.
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Mystery Calling: Dialling up your contact centre performance
Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.
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Why do you think fewer people die from disease but more die from other causes
On average, people underestimate deaths from heart disease by almost three times.
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IPSOS WEBINAR SERIES: Fintech & Innovation for BFI (12 March 2020)
Join our free webinars on 12 March.
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IPSOS WEBINAR SERIES: Fintech & Innovation for BFI (10 March 2020)
Join our free webinars on 10 March.
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IPSOS WEBINAR SERIES: Customer Experience for Financial Services (5 March 2020)
Join our free webinars on 5 March.
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IPSOS WEBINAR SERIES: Customer Experience for Financial Services (3 March 2020)
Join our free webinars on 3 March.
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Coronavirus outbreak predicted to have an impact on financial markets and the global economy
Half see the virus as a threat to the world and a majority in all countries believe that it will take several months or longer to contain.