Search
-
[WEBINAR]Ipsos HK Seminar: How to Make your Packaging Stand Out?
Sometimes called the fifth 'P' of marketing, packaging rose from being a simple commodity, a ‘necessary evil’ allowing the product to reach supermarket shelves and ultimately consumers, to become a powerful marketing tool in its own right, especially among FMCGs.
-
A Tale of two Markets
Companies around the world are increasingly interested in upscale consumers. This growing interest isn’t just among luxury brands, but increasingly extends across many categories and price points. The challenge, however, is a shortage of actionable, reliable information about higher-end consumers on a global scale. When studies are available
-
Video: Ipsos Global @dvisor
Ipsos Global @dvisor Monthly Syndicate Service is a 24 country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews per country.
-
Hong Kong smartphone Landscape - Infographic
As the price of Smartphones has decreased, and the additional functionalities they provide, especially in terms of communications, become the norm for society, it is normal than smartphones are now becoming mainstream.