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Empowering People Teams; Navigating 2025 and beyond
Successful People Strategy begins with enabling the People Team
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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[WEBINAR] Unlocking Affluent Asian Consumers: Trends and Opportunities
The Affluent market is a key influencer group and driver of change in nearly every category.
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Ipsos Update – May 2024
Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Hong Kong Consumer Comfort with AI: Insights for Brand Stewards
A recent survey by IPSOS Hong Kong titled "Hong Kong Consumer Comfort with AI: Insights for Brand Stewards" reveals intriguing insights into the public perception of Artificial Intelligence (AI) and its role in various sectors.
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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The shifting power of influence
The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.