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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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How Legacy Brick-and-Mortar Brands Can Grow in a Digital World
With a third of consumers primarily shopping online, online sales have the potential to overtake brick-and-mortar retail sales by 2024.
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Bridging the Brand Experience Gap
How to align brand promise and customer experience for business success
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The Most Influential Brands in Hong Kong 2021
Ipsos's release the results of the 2021 Ipsos Most Influential Brands study in Hong Kong.
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
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Introducing to Brand Value Creator (BVC)
Brand Value Creator (BVC) helps you understand how to grow brands and how people make choices. Watch Paul's story as he decides which chocolate to buy:
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Ipsos Encyclopedia - Brand Equity
The many definitions for Brand Equity cover similar ground. At its simplest, Brand Equity is a measure of a brand's current health, strength or ability to generate sales, or usage, among its target audience. A more complex and financially-based definition of Brand Equity, is the "net present value of the profit stream management expects the brand to generate through time."