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Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity
As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.
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81% APAC consumers feel it is possible for a brand to support good causes and make money at the same time
Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.
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81% of APAC consumers feel that it is inevitable that we lose privacy in the future because of technological developments
While there is concern about loss of privacy, most feel it is inevitable. Still, businesses cannot take access to private data for granted.
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78% APAC consumers cannot imagine life without the internet
People need to be persuaded that new technologies will improve their lives rather an adopting them without question
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82% APAC consumers feel that we are heading for environment disaster unless we change our habits quickly
Climate change has become a visceral reality and people want collaborative leadership
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Ipsos releases Global Trends 2023: A new world disorder-Hong Kong
As 2023 gets underway, we are entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey from leading insights firm Ipsos shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
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Navigating the changing dynamic of e-commerce and DTC relationships
We explore the changing dynamic for e-commerce and direct-to-consumer relationships, and offer tips for building and growing e-commerce brands.
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Insight Out: an Ipsos UU podcast
Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
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The Hong Kong New Normal Tracking Study - Consumption Trends March 2021
The Hong Kong New Normal Tracking Study measures changes in attitudes and behaviour in reaction to the COVID-19 pandemic since March 2020. Highlights from March 2021 wave:
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Ipsos Study Reveals Latest Consumer Trends in Hong Kong
Cautions Optimism & Lasting Financial Impact