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Change Means Friction: Measuring and Leveraging Cognitive Conflict to Drive Behavior Change
Konflik kognitif dinilai cukup penting dalam pengambilan keputusan manusia dan konflik ini juga dapat dimanfaatkan untuk memprediksi maupun mengubah perilaku manusia.
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Indonesia Flair 2022 - Connecting The Dots
Ipsos in Indonesia proudly released Connecting The Dots – an Ipsos Flair 2022 edition that reflects how Indonesia emerged from the COVID-19 pandemic, how Indonesia anticipated inflation & the energy crisis, and how digitalization and local brands dominated Indonesian consumer preferences.
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Reconnecting With Your Consumers
Connected segmentation tools to keep up with the evolving consumer needs
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Passenger Vehicle and Motorcycle Lubricant Market in Indonesia
Ipsos predicts that passenger vehicle sales in Indonesia will surpass 1 million units by 2020, facilitating the country's dream of overtaking Thailand to become that No. 1 automotive hub in ASEAN.
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The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive.
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HOMEWORK OF E-COMMERCE INDUSTRY PLAYERS IN EMBRACING THE E-COMMERCE 4.0 ERA
Readiness of the E-Commerce industry players in anticipating the Industry 4.0 Era was discussed during Ipsos Marketing Summit entitled 'E-Commerce 4.0, What’s Next’
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Ethnography: an Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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The Evolution of Shopper Behaviour
Brands need to connect with shoppers in the moments that matter most.
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Investment-Linked Plans in Indonesia: Perspectives on a Growing Market
Indonesia’s market for regular payment investment products has been growing fast, indicating an appetite for long-term financial planning within the country’s growing middle class. Our new industry report from Ipsos Business Consulting in Indonesia reveals how this trend is creating opportunities for various players within and outside of the traditional finance industry.
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‘Natural’ food: What Does it Mean to Consumers?
Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.