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Change Means Friction: Measuring and Leveraging Cognitive Conflict to Drive Behavior Change
Konflik kognitif dinilai cukup penting dalam pengambilan keputusan manusia dan konflik ini juga dapat dimanfaatkan untuk memprediksi maupun mengubah perilaku manusia.
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Indonesia Flair 2022 - Connecting The Dots
Ipsos in Indonesia proudly released Connecting The Dots – an Ipsos Flair 2022 edition that reflects how Indonesia emerged from the COVID-19 pandemic, how Indonesia anticipated inflation & the energy crisis, and how digitalization and local brands dominated Indonesian consumer preferences.
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Reconnecting With Your Consumers
Connected segmentation tools to keep up with the evolving consumer needs
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Passenger Vehicle and Motorcycle Lubricant Market in Indonesia
Ipsos predicts that passenger vehicle sales in Indonesia will surpass 1 million units by 2020, facilitating the country's dream of overtaking Thailand to become that No. 1 automotive hub in ASEAN.
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The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive.
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HOMEWORK OF E-COMMERCE INDUSTRY PLAYERS IN EMBRACING THE E-COMMERCE 4.0 ERA
Readiness of the E-Commerce industry players in anticipating the Industry 4.0 Era was discussed during Ipsos Marketing Summit entitled 'E-Commerce 4.0, What’s Next’
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Ethnography: an Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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The Evolution of Shopper Behaviour
Brands need to connect with shoppers in the moments that matter most.