Search
-
Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
-
[PRESS RELEASE] - The Ipsos AI Monitor 2025
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
-
The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
-
Social Media Insight: The Impact of U.S Tariff in Indonesia
Ipsos Indonesia Insight - Tariff Tensions Spark Anxiety in Purchasing Power; while also enabling Indonesians to Embrace Local Pride
-
February 2025: Consumer confidence stable following last month’s uptick
Sentiment is mixed in both Latin America and Europe.
-
Avoiding the Activist Trap in ESG Marketing
Reaching the middle ground with insights from Ipsos’ ESG segmentation continuum.
-
December 2024: Consumer confidence down globally for the second consecutive month
Sentiment declines sharply among many European countries according to the Ipsos Global Consumer Confidence Index for December 2024
-
Change Means Friction: Measuring and Leveraging Cognitive Conflict to Drive Behavior Change
Konflik kognitif dinilai cukup penting dalam pengambilan keputusan manusia dan konflik ini juga dapat dimanfaatkan untuk memprediksi maupun mengubah perilaku manusia.
-
Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.