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PERSONAS IN THE AGE OF AI
At Ipsos, we champion the unique blend of Human Intelligence (HI) and Artificial Intelligence (AI) to propel innovation and deliver impactful, human-centric insights for our clients.
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Ipsos Update – August 2025
Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Demystifying Mystery Shopping
Why organizations use Mystery Shopping and its role within Customer Experience Measurement Research
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Ipsos Self Care Survey 2024
Explore the evolving self-care habits of Indian consumers with the Ipsos Self-Care Survey 2024.
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CX Service Design: Creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
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The Perils of Prediction - A podcast with Ben Page
In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.
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One Mind, Many Truths - A Podcast with Ben Page
Some of the most special episodes within the Ipsos Views series are those that feature our Global CEO, Ben Page. Listen to Ben discussing the social and commercial trends re-shaping our world, and hear him explain how to make sense of the gaps between how people answer surveys and how they behave in real life.
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Ipsos India Launches Connected Communities
Ipsos India has launched Connected Communities! Ipsos ‘connected’ communities is an always on set of consumers specially recruited according to client needs with whom we can conduct multiple research projects over a period of time.
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Bridging the Brand Experience Gap
How to align brand promise and customer experience for business success