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We found 11 results matching with your query. Refine by
  • Customer Experience

    The Virtual Pillbox: Trends Shaping E-Pharmacy Today

    Solutions reshaping healthcare access and convenience post the pandemic and given the rapid rise of E-commerce/ Q commerce.

    26 August 2025
  • Customer Experience

    Connected TV – The Golden Bridge

    Exploring Connected TV's Potential for Brand Media Plans

    17 July 2025
  • Customer Experience

    Spirited Revelations: The Buzz in India's Beverage Scene

    This report delves into India's booming alcoholic beverage market, exploring trends such as premiumization, creative cocktails, craft beer, the ascent of indigenous spirits, and the growing demand for low and no-alcohol options. It highlights consumer shifts towards sophistication, cultural authenticity, and innovation.

    29 May 2025
  • Customer Experience

    CX Service Design: Creating emotional attachment and driving brand growth

    Designing customer experiences that drive business success

    6 December 2022
  • Corporate

    How to Retain Employees during the Great Resignation - a POV by Anthony DSouza, Executive Director & Service Line Leader, Innovation, Ipsos India

    How to Retain Employees during the
    Great Resignation
    (A mathematical view #TMT, #BIS-11)

    Companies need to Redefine “Value” in the workplace; higher pay is not a sustainable action in the longer term.

    Author: Anthony Dsouza, executive director, Innovation, Ipsos India

    14 August 2022
  • Corporate

    Peter’s Inversion - Are we rewarding the right behaviours?

    Peter’s Inversion - Are we rewarding the right behaviours?

    Leaders need to reassess their understanding of competence to create higher value within organisations.

    A POV by Anthony Dsouza, country service line leader, Innovation, Ipsos India




    25 May 2022
  • Corporate

    Ipsos India launches Ipsos India Knowledge Review 2021 – a dossier of insightful thought pieces by the Ipsos think tank

    Ipsos India Knowledge Review 2021 is a compilation of thought pieces written by our experts across our service lines and functions. The theme for 2021 is CHANGE, and the articles provide a perspective on how people, culture and markets are changing and what this could mean for brands and businesses.

    7 April 2021
  • Customer Experience

    Mystery Calling: Dialling up your contact centre performance

    Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.

    27 February 2020
  • Corporate

    Parkinson’s Law and its effects on team productivity

    Agencies can get grip and increase efficiencies by rejigging the levers.


    Author: Anthony Dsouza, Executive Director, Innovation, Ipsos in India

    18 February 2020
  • Corporate

    Artificial intelligence: Four points of vigilance

    This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.

    12 June 2019
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