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Influence and Impact: A deep dive into User Generated Content and Influencer Marketing
As brands navigate the ever-evolving world of marketing, User-Generated Content (UGC) and Influencer Marketing have emerged as two of the most impactful strategies for forging these connections.
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THE STATE OF DIGITAL MARKETING IN INDIA 2024-25
This third edition of “The State of Digital Marketing in India 2024–25” provides essential insights into current trends, growth drivers, and key challenges shaping this vibrant sector.
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Ipsos Global Trends - India Story 2024 | Embracing the Chaos of a Divided India
Explore the widening gap between Digital Indians and Urban Masses, reflecting the socio-economic and cultural shifts redefining the nation.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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How to Retain Employees during the Great Resignation - a POV by Anthony DSouza, Executive Director & Service Line Leader, Innovation, Ipsos India
How to Retain Employees during the
Great Resignation
(A mathematical view #TMT, #BIS-11)
Companies need to Redefine “Value” in the workplace; higher pay is not a sustainable action in the longer term.
Author: Anthony Dsouza, executive director, Innovation, Ipsos India
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Ipsos India reorganizes leadership team to drive ambitious and aggressive growth plans
Ipsos India reorganizes leadership team to drive ambitious and aggressive growth plans
Ipsos India has announced a host of management changes in the Leadership Team, to gear up for the new fiscal and beyond. -
Ipsos India ramps up HR Team – hires Shallet D’Silva as HR Director
Global Market Research Company, Ipsos has reinforced its HR Team in India with the hiring of Shallet D’Silva as HR Director. She reports to Sanskrati Pathak Sail, Country HRD Lead, Ipsos India.
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Ipsos India ropes in Deepak H to spearhead Ipsos Strategy3
Ipsos India has roped in Deepak H to lead Ipsos Strategy3 with immediate effect. Strategy3 is the business consulting arm of Ipsos.
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Ipsos acquires Intrasonics
Ipsos acquires Intrasonics, its longstanding partner and authority in Audio Watermarking technology
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Ipsos India launches Ipsos India Knowledge Review 2021 – a dossier of insightful thought pieces by the Ipsos think tank
Ipsos India Knowledge Review 2021 is a compilation of thought pieces written by our experts across our service lines and functions. The theme for 2021 is CHANGE, and the articles provide a perspective on how people, culture and markets are changing and what this could mean for brands and businesses.