Search
-
Ipsos announces India launch of Creative|Spark AI, an ad testing solution generating actionable insights within minutes
Creative|Spark AI is available in India with immediate effect and across 24 of Ipsos’ 90 markets; and in the five APAC markets of Australia, India, Japan, South Korea and Vietnam - as self-service on the Ipsos Digital platform or through full service with Ipsos' Creative Excellence teams. Additional markets will be deployed throughout 2025.
-
How to Retain Employees during the Great Resignation - a POV by Anthony DSouza, Executive Director & Service Line Leader, Innovation, Ipsos India
How to Retain Employees during the
Great Resignation
(A mathematical view #TMT, #BIS-11)
Companies need to Redefine “Value” in the workplace; higher pay is not a sustainable action in the longer term.
Author: Anthony Dsouza, executive director, Innovation, Ipsos India
-
Peter’s Inversion - Are we rewarding the right behaviours?
Peter’s Inversion - Are we rewarding the right behaviours?
Leaders need to reassess their understanding of competence to create higher value within organisations.
A POV by Anthony Dsouza, country service line leader, Innovation, Ipsos India
-
Ipsos India launches Ipsos India Knowledge Review 2021 – a dossier of insightful thought pieces by the Ipsos think tank
Ipsos India Knowledge Review 2021 is a compilation of thought pieces written by our experts across our service lines and functions. The theme for 2021 is CHANGE, and the articles provide a perspective on how people, culture and markets are changing and what this could mean for brands and businesses.
-
Beyond Listening - Social Media, a compelling source of consumer Insights.
Beyond Listening:
Social Media - a compelling source of consumer Insights.
Geeta Lobo, Executive Director, Social Intelligence Analytics (SIA), Ipsos India provides insights into how marketers can leverage the potential of Social Data
-
Parkinson’s Law and its effects on team productivity
Agencies can get grip and increase efficiencies by rejigging the levers.
Author: Anthony Dsouza, Executive Director, Innovation, Ipsos in India
-
Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
-
Big Data, Product Reviews and Behavioural Economics
In today’s hyper connected world, consumers have the opportunity to review products, services, retailers and just about anything and everything. If we need an opinion of something, it likely exists online. Websites such as Yelp, Trip Advisor and Amazon have given consumers a platform to share their feedback quickly and easily. These reviews are important to marketers because consumers trust and use them as an input into the purchase decision process. In short, they have a real impact.
-
Ethnography: An Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.