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Ipsos Global Trends 2024
Explore the widening gap between Digital Indians and Urban Masses, reflecting the socio-economic and cultural shifts redefining the nation.
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What Consumers Are Saying About the Celebrity-Owned Cosmetics Market
Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.
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Ipsos India Launches Connected Communities
Ipsos India has launched Connected Communities! Ipsos ‘connected’ communities is an always on set of consumers specially recruited according to client needs with whom we can conduct multiple research projects over a period of time.
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90% Urban Indians ready for the Vax Jab: Ipsos Essentials Global Fortnightly Survey
90% Urban Indians ready for the Vax Jab: Ipsos Essentials Global Fortnightly Survey;
75% Urban Indians worry about COVID19 & Health (highest globally);
The syndicated study is a storehouse of insights for marketers on impact on state of mind, state of wallet and future intentions
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Opportunity in Crisis
Opportunity in Crisis
A POV by Krishnendu Dutta, Group Service Line Leader, Innovation & Market Strategy and Understanding, Ipsos India
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Ipsos India launches Utsavnama – a month long festival tracker
Ipsos India has launched Utsavnama, a month-long festival tracker which digs deeper into the consumer psyche using interactive activities in a community panel to unravel consumer attitudes, motivations, behavior and the priorities, this festival season.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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Ipsos Update - September 2020
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.