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Ipsos India launches Ipsos India Knowledge Review 2021 – a dossier of insightful thought pieces by the Ipsos think tank
Ipsos India Knowledge Review 2021 is a compilation of thought pieces written by our experts across our service lines and functions. The theme for 2021 is CHANGE, and the articles provide a perspective on how people, culture and markets are changing and what this could mean for brands and businesses.
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Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
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Unlocking the Value of Reputation
The definitive link between corporate reputation and better business efficiency.