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The Untapped Power of Subscription: India’s Next Big Consumer Play
Subscription is no longer about commitment to a brand – it is about the brand committing to you.
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The Virtual Pillbox: Trends Shaping E-Pharmacy Today
Solutions reshaping healthcare access and convenience post the pandemic and given the rapid rise of E-commerce/ Q commerce.
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Is India Harnessing its Demographic Dividend?
India, now the most populous nation globally, stands poised to benefit from its demographic dividend thanks to a youthful and expansive workforce. To capitalize on this demographic advantage, India must invest in education, healthcare, and skills development while addressing gender disparities and labor market reforms to truly unleash its economic potential.
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Speed up Product Testing by up to 50% with Ipsos Synthetic Data
Accelerate product development with synthetic consumers
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IPSOS INDIA WRAP 2024
As we wrap up the year, here are some key highlights from 2024. Your trustworthy knowledge & research partners have been quite busy this year.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.