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Dear Brands, Are You Silver Savvy?
The article highlights the growing spending power of India's “Silvers,” urging brands to cater to their diverse needs and preferences.
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CX Global Insights 2025: Unlocking the Future of Customer Experience
Elevate Your CX Strategy with Data-Driven Insights
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Emerging Trends in Automotive 2025
Applying the Ipsos Global Trends for India, a look at how the Automative sector will shape up in the coming years
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The New Era of Expectation - Revitalizing Customer Experience at the Dealership
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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App-based Ride hailing, Car Ownership Slug Fest. And what it means for the industry
Changing mobility landscape with emergence of app-based ride hailing companies
-By Abhishek Jha, Client Director, Ipsos India -
Cognitive Battlefield Part II: A framework for packaging information
Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
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3D Printing - The 3D Opportunity
The genesis of a new realm of possibility in manufacturing and supply chain. 3D printing is truly revolutionary. The ability to print bespoke parts and products will transform industrial manufacturing as well as many other sectors including Healthcare.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.