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Ipsos Update – August 2025
Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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What to Watch Next? The Labyrinth of OTT Content
With rising preference for OTT content in India, the selection of what to watch is a multifaceted decision-making process, where the act of discovery is often part of the enjoyment. This article provides insights into the dynamics of content consumption in the burgeoning Indian OTT market.
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Demystifying Mystery Shopping
Why organizations use Mystery Shopping and its role within Customer Experience Measurement Research
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Designing a better mystery shopping programme
A seven-step guide for organisations to derive more value from a better mystery shopping programme.