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Ipsos Update – September 2025
Equality, Education, Wellness… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Unlock Strategic Advantage with Ipsos' New Insights Agent
Ipsos launches Insights Agent, its agentic AI solution to unlock faster, smarter decision-making by connecting your information and transforming it into impact.
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India's Direct Selling Industry: A Story of Resilience and Growth
This report highlights the direct selling industry's role as a powerful catalyst for economic empowerment, successfully integrating traditional and modern business practices.
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Influence and Impact: A deep dive into User Generated Content and Influencer Marketing
As brands navigate the ever-evolving world of marketing, User-Generated Content (UGC) and Influencer Marketing have emerged as two of the most impactful strategies for forging these connections.
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IPSOS, WIRED FOR AGILITY
Ipsos in India offers a suite of Agile solutions that supplement our other solutions across product lines. A specialist team is designed to execute these projects in as little as 2 weeks to a mere few hours.
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Ipsos announces India launch of Creative|Spark AI, an ad testing solution generating actionable insights within minutes
Creative|Spark AI is available in India with immediate effect and across 24 of Ipsos’ 90 markets; and in the five APAC markets of Australia, India, Japan, South Korea and Vietnam - as self-service on the Ipsos Digital platform or through full service with Ipsos' Creative Excellence teams. Additional markets will be deployed throughout 2025.
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Ipsos India Won Two Prestigious Awards at MRSI's Golden Key Awards 2024!
Ipsos India won 2 Awards in the 'The Most Effective Story-Teller Award ' and 'Best Developmental Research'.
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THE STATE OF DIGITAL MARKETING IN INDIA 2024-25
This third edition of “The State of Digital Marketing in India 2024–25” provides essential insights into current trends, growth drivers, and key challenges shaping this vibrant sector.
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IPSOS INDIA WRAP 2024
As we wrap up the year, here are some key highlights from 2024. Your trustworthy knowledge & research partners have been quite busy this year.