Search
-
Ipsos Update – September 2025
Equality, Education, Wellness… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
-
Influence and Impact: A deep dive into User Generated Content and Influencer Marketing
As brands navigate the ever-evolving world of marketing, User-Generated Content (UGC) and Influencer Marketing have emerged as two of the most impactful strategies for forging these connections.
-
Ipsos announces India launch of Creative|Spark AI, an ad testing solution generating actionable insights within minutes
Creative|Spark AI is available in India with immediate effect and across 24 of Ipsos’ 90 markets; and in the five APAC markets of Australia, India, Japan, South Korea and Vietnam - as self-service on the Ipsos Digital platform or through full service with Ipsos' Creative Excellence teams. Additional markets will be deployed throughout 2025.
-
IPSOS INDIA WRAP 2024
As we wrap up the year, here are some key highlights from 2024. Your trustworthy knowledge & research partners have been quite busy this year.
-
Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
-
Ipsos launches Creative|Spark AI, an ad testing solution generating actionable insights within minutes
Ipsos Creative Spark AI India launch on the anvil
-
Gen X – The OG Harbingers of Change in India
This article is inspired by The Generation Myths and Demographic Realities thinking shared by Ipsos India recently at their client event Ipsos After Hours. It seeks to explore the dynamics and contributions of Generation X and builds a case of how brands could leverage the potential of this critical age cohort.
-
Humanizing AI: Real human data to generate and predict real innovation success
Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.