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Ipsos India launches Utsavnama – a month long festival tracker
Ipsos India has launched Utsavnama, a month-long festival tracker which digs deeper into the consumer psyche using interactive activities in a community panel to unravel consumer attitudes, motivations, behavior and the priorities, this festival season.
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OPINION:Nudges Do Not Work For Changing Deep- Seated Human Behaviour
By Kumud Ghoshal, Executive Director, Ipsos UU- Ipsos in India