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Urban Indians place highest trust in Defence Forces: Ipsos IndiaBus Trust in Institutions Survey
RBI & PM of Country among top most trusted institutions
Politicians, community leaders most distrusted
Media tied with religious leaders, in low trust score
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PM displays strong performance in his approval rating, with women rating him higher than men: Ipsos IndiaBus PM’s Approval Rating
Regional approval rating differences widening – esp. between north and south
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Indians among world’s most progressive on gender equality and unbiased views toward gender stereotypes: Ipsos IWD 2025 Global Survey
Ipsos interviewed 24,269 people online between December 20, 2024 and January 3, 2025 in 30 countries
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Maha Kumbh Mela seen as symbol of preserving cultural and religious traditions: Ipsos IndiaBus Maha Kumbh Mela 2025 Survey
Citizens cite religious, cultural experience, to meet holy men, social gathering, curiosity, as top reasons for interest in the religious fest
Maha Kumbh Mela seen to boost local economy
Concern around the impact on environment surfaces
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Happy tidings – November sees further surge in happiness of urban Indians - Ipsos IndiaBus monthly Happiness Monitor
The west zone citizens and those from tier 1 cities, emerge happiest. The south zone shows major recovery in Happiness.
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PM Modi’s Approval Rating (AR) remains steady at 70% in November 2024: Ipsos IndiaBus PM Modi’s Approval Rating
Same as August 2024 and May 2024 – 70%. In February 2024, AR had soared to 75%
Education, cleanliness and healthcare top performance areas
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3 in 4 tier3 citizens prefer instore shopping: Ipsos IndiaBus Shopping Fiesta Survey
Most urban citizens across demographics prefer instore shopping, except SEC A which prefers a combo of online and instore mode
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Ipsos unveils Ipsos Global Trends 2024 providing lowdown on shifting consumer attitudes and values and implications they hold for businesses and brands
World’s broadest survey covering 74% of world’s population and 90% of global GDP