Search
-
Indians perceive artificial intelligence more a boon than bane, yet tread with prudence in AI adoption: Ipsos AI Monitor 2024
An Ipsos global advisor 32 country study
-
Excitement high among cricket enthusiasts this IPL - Ipsos IndiaBus IPL Survey
Entertainment (cricketainment) biggest motivation for watching the annual spectacle; T20 format, team format, pull factors too
-
6 in 10 urban Indians nervous of impact of AI on products and services; 1 in 2 Indians fear AI will replace their current job: Ipsos Global Views of AI 2023
A 31-country study conducted among 22816 adults
-
We are not going back to normal anytime soon, quicker adaptation will help tide through
By Rinku Patnaik, Country Chief Client Officer, Ipsos in India
-
Indian Urban Youth convinced far better off than parents for career, lifestyle, social status & finances: WEF-Ipsos Social Mobility Survey
Youth in most global markets hold contrary views - feel their parents were more privileged
-
5 steps for developing an influencer marketing strategy with Lizzo
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.
-
Targeting Millennials Using Music Streaming Apps
With the significant improvement in infrastructure and mobile technology proliferation, digital entertainment is increasingly popular in Asia Pacific. And as the average cost of data plans comes down while the respect for the need to pay for music content gradually heightens, demand for digital music entertainment in the region grows.