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Trust and transparency emerge key cornerstones of AI usage among Indians: Ipsos AI Monitor 2025
Indians and global citizens excited and nervous about AI in equal measure – displaying a paradox
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Indians hold positive views for road to net zero; show misperceptions about aspects of climate change: Ipsos Earth Day 2025 Global Report
The survey was conducted in 32 countries and among 23,745 respondents.
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Cancer, Obesity, Mental Health, India’s top health concerns: Ipsos Health Service Report 2024
The survey identifies key challenges facing the healthcare sector in India
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Urban Indians place highest trust in Defence Forces: Ipsos IndiaBus Trust in Institutions Survey
RBI & PM of Country among top most trusted institutions
Politicians, community leaders most distrusted
Media tied with religious leaders, in low trust score
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In the oyster of happiness – Ipsos annual Happiness Monitor reveals what makes Indians happy – on International Day of Happiness 2025
March 20th marks the International Day of Happiness when citizens across the world celebrate happiness as the fundamental human goal. And to make happiness all pervasive, this year’s theme is about fostering the spirit of, Caring and Sharing. And to see how India is doing on happiness and has done in the last one year, we aggregated the happiness scores for the past one year.
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Maha Kumbh Mela seen as symbol of preserving cultural and religious traditions: Ipsos IndiaBus Maha Kumbh Mela 2025 Survey
Citizens cite religious, cultural experience, to meet holy men, social gathering, curiosity, as top reasons for interest in the religious fest
Maha Kumbh Mela seen to boost local economy
Concern around the impact on environment surfaces
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Happy tidings – November sees further surge in happiness of urban Indians - Ipsos IndiaBus monthly Happiness Monitor
The west zone citizens and those from tier 1 cities, emerge happiest. The south zone shows major recovery in Happiness.
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Ipsos unveils Ipsos Global Trends 2024 providing lowdown on shifting consumer attitudes and values and implications they hold for businesses and brands
World’s broadest survey covering 74% of world’s population and 90% of global GDP
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2 in 3 Indians claim to be happy in August 2024, despite a significant drop in happiness levels for 2 months consecutively: Ipsos IndiaBus Happiness Monitor
Citizens in the west zone (88%) & tier 1 (85%) cities are the happiest; the East Zone has seen a major drop in happiness due to unrest in Kolkata and Manipur & vagaries of weather
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Sharp drop in happiness levels in July 2024 - repeats pattern of July 2023; weather mayhem and its collateral impact, prime cause: Ipsos IndiaBus Happiness Monitor
Ipsos IndiaBus is a monthly, pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, tier 1, tier 2 and tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. There is city-level quota for each demographic segment that ensures the waves are identical with no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average. Data collection is done every month, and the results are calculated on two-months’ rolling sample.