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Indian PR Industry Surges to ₹2,500 Cr in FY23; Expected to Nearly Double by FY30 - PRCAI-Ipsos-Astrum SPRINT Survey
AI, Business Outcomes, and Gen Z Workforce Leading Transformation
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India placed 2nd on national index score among 29 markets
Despite consumer sentiment plummeting -5.3 pp in Nov 2024 in post festival gloom: LSEG-Ipsos Primary Consumer Sentiment Index India
Sentiment down for the economy, personal finances, investments & jobs
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Doctors, members of the armed forces and teachers rated most trusted professions by urban Indians: Ipsos Trustworthiness Index 2024
Serving staff in restaurants trusted more than govt employees, business leaders, advertising execs
Doctors top the global trust list of professions
Politicians, cabinet officials, priests emerge most untrustworthy
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76% urban Indians happy in December 2023; tier 1 and west zone citizens happiest: Ipsos IndiaBus Happiness Survey
Family, health biggest contributors to happiness
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Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity
As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.
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Data Dive: Fake news in the age of AI
People across 29 countries are worrying that artificial intelligence is making it easier to trick people online into believing misinformation.
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Teachers, members of the armed forces and doctors emerge most trustworthy – Ipsos Global Trustworthiness Index 2023
A 31country study covering an international sample of 22,816 adults.
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1 in 2 urban Indians say they have access to good quality of healthcare – Ipsos Global Health Service Monitor 2023
Urban Indians have high degree of trust in their healthcare system & equality it provides in healthcare access
Mental Health biggest health concern for global citizens; cancer for urban Indians
A 31 Country global survey among 23,274 adults -
1 in 2 urban Indians believe our education system is good; 76% believe most education systems in the country have adequate resources and facilities (textbooks, technology, and laboratories): Ipsos Global Education Monitor
8 in 10 urban Indians polled believe teachers are adequately respected in the country
79% urban Indians polled believe the education system in India; contributes to reducing social inequalities;
4 in 10 urban Indians polled do not want AI and Chat GPT to be banned in schools
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Word of Mouth/ Referral, primary channel of recruitment in Public Affairs say 6 in 10 experts - PAFI-Ipsos Public Affairs Career in India – a turning point Study
Word of Mouth/ Referral, primary channel of recruitment in Public Affairs say 6 in 10 experts; LinkedIn and Recruitment Agencies come next: PAFI-Ipsos Public Affairs Career in India – a turning point Study;
Retention and absence of relevant metrics to demonstrate business value biggest challenges facing the PA industry