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India makes positive strides in populist demands of citizens in the 6th wave of The Ipsos Populism Report 2025
A strong case for nationalism emerges with 73% citizens believing in the criticality of defending one’s nation in the face of criticism
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The Evolving Landscape of Gender Equality in Urban India: A Tale of Progress and Persistence
As we celebrate International Women's Day, it's a good time to reflect on the state of gender equality in India.
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1 in 2 urban Indians have felt stressed to the extent that it impacted their daily life: Ipsos World Mental Health Day Survey 2024
A 31-nation Ipsos Global Advisor study conducted among 23,667 adults. India wave ran on the Ipsos IndiaBus platform covering 1800 adults face-to-face and 400 adults online.
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Happiness levels remain high in June 2024 with 77% citizens claiming to be happy, like in previous month: Ipsos IndiaBus Happiness Monitor
Citizens of tier1, east, north and west zone, full time parents & homemakers, 45+ age group & with low education emerge happiest
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73% Urban Indians believe our system is broken: Ipsos Global Advisor Populism in 2024 Survey
74% urban Indians feel to fix India we need a strong leader willing to break the rules;
74% want important political issues to be decided by people via referendums and not by elected officials;
74% feel the political and economic elite do not care about hard working people;
66% Indians want govt to increase spends on defense & national security; 66% want govt to increase spends in job creation;
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Valentine’s Day: Millennials most satisfied with their romantic/sex life
New polling across 31 countries finds age, income and relationship status all appear to play a role in how satisfied (or not) people are with their spouse/partner, feeling loved and their romantic/sex life.
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Social Media Feeds widest source of disinformation & fake news - UNESCO-Ipsos Survey
Paradoxically, social media feeds also the most preferred choice for news and information for urban Indians.
93% urban Indians want govt/ regulators to press social media platforms to implement trust and safety measures during elections to protect its sanctity. -
Fake News, cybercrime & identity theft, emerge top concerns of social media usage – Ipsos IndiaBus Survey
Fake News, cybercrime & identity theft, emerge top concerns of social media usage – Ipsos IndiaBus Survey ;
Citizens, media, govt, law enforcers, messaging companies can stop fake news from flaring
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Parijat Chakraborty, Group Service Line Leader, Public Affairs & Corporate Reputation, Ipsos India, elected to management committee of MRSI for 2 years
Parijat Chakraborty, Group Service Line Leader, Public Affairs & Corporate Reputation, Ipsos India, has been elected to the management committee of the MRSI for 2022-2024, at the 34th AGM of the Market Research Society of India (MRSI), held on July 7th, 2022, in Mumbai.
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Beyond omnichannel to convergent commerce ecosystems
Integrating retail into consumers’ everyday lives