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Outlook Among Indians 2025: A Mixed Bag of Hope and Concerns
As 2024 drew to a close, the sentiment among Indians reflected a nuanced mix of hope and caution regarding the year ahead. While there is a desire for improvement and a better future among Indians, there is also a recognition of the challenges and uncertainties that lie ahead.
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IPSOS INDIA WRAP 2024
As we wrap up the year, here are some key highlights from 2024. Your trustworthy knowledge & research partners have been quite busy this year.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Ipsos unveils Ipsos Global Trends 2024 providing lowdown on shifting consumer attitudes and values and implications they hold for businesses and brands
World’s broadest survey covering 74% of world’s population and 90% of global GDP
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Ipsos unveils Ipsos Consumer Voice
The platform for direct video access to real consumers via large Crownit platform, providing clients DIY flexibility to commission consumer interactions anywhere, anytime in India, from laptop or smartphone