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Optimism rife among Urban Indians for Circa 2024, with 87% expecting it to be a better year: Ipsos Global Advisor 2024 Predictions
65% urban Indians polled believe artificial intelligence will lead to many new jobs being created in the country;
66% Indians believe people in the country will become more tolerant of each other.
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The state of digital marketing: ETBrand Equity and Ipsos special report
The report encompasses estimates and forecasts of digital advertising spend in India, highlighting growth drivers and trends shaping the digital marketing landscape.
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78% APAC consumers cannot imagine life without the internet
People need to be persuaded that new technologies will improve their lives rather an adopting them without question
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ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
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Ipsos Update – January 2023
Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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3 in 4 urban Indian soccer enthusiasts intend watching the FIFA World Cup 2022 (they are aware of FIFA & follow soccer)
3 in 4 urban Indian soccer enthusiasts intend watching the FIFA World Cup 2022 (they are aware of FIFA & follow soccer) - Ipsos global attitudes towards the FIFA World Cup 2022 in Qatar;
FIFA World Cup 2022 kicks off in Qatar from November 20th to 18th December -
What Consumers Are Saying About the Celebrity-Owned Cosmetics Market
Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.
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Introducing Synthesio’s trend discovery engine: Topic Modeling
Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
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Social listening: Higher education’s competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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6 in 10 Urban Indians & Global Citizens paid higher prices for essential commodities: Ipsos Inflation Survey
6 in 10 Urban Indians & Global Citizens paid higher prices for essential commodities: Ipsos Inflation Survey;
Household expenses further likely to rise in the next 3 months