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Asia Pacific open to digital and reform transformation, but concerned about pace of change: can business and government leaders guide the change revolution? Ipsos Understanding Asia
The report leverages data released from the 8th edition of Ipsos’ Global Trends report, titled "In search of a new consensus: from tension to intention". Ipsos’ Global Trends report – is the largest public survey in its history, with 50,000 people interviewed across 50 markets.
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Gen Zs in Auto– Influencers Today, Customers Tomorrow
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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3 in 4 tier3 citizens prefer instore shopping: Ipsos IndiaBus Shopping Fiesta Survey
Most urban citizens across demographics prefer instore shopping, except SEC A which prefers a combo of online and instore mode
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Ipsos unveils Ipsos Global Trends 2024 providing lowdown on shifting consumer attitudes and values and implications they hold for businesses and brands
World’s broadest survey covering 74% of world’s population and 90% of global GDP
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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – May 2024
Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos India showcases new thinking on Generations – busting popular myths about Gen Z & Gen X
Are marketers right about their targeting?
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Global citizens achieve near consensus: The world is becoming more dangerous
Ipsos survey for Halifax International Security Forum finds 70% of people, on average, across 30 countries expect in the next 25 years we could see another world conflict involving superpowers similar to World Wars I & II
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The state of digital marketing: ETBrand Equity and Ipsos special report
The report encompasses estimates and forecasts of digital advertising spend in India, highlighting growth drivers and trends shaping the digital marketing landscape.