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Signalling Affordability and Reaching Consumers: A Comprehensive Guide
Signal affordability in the Consumer Packaged Goods sector by utilizing dynamic branding, strategic packaging, and emotional messaging. Our report explores how these elements empower consumers, foster brand loyalty, and create new consumption moments.
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CX Global Insights 2025: Unlocking the Future of Customer Experience
Elevate Your CX Strategy with Data-Driven Insights
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BEYOND THE GIG: Shaping the Future For India's Emerging Workforce
This article unfolds the current landscape of the gig economy in India, highlighting organisational and governmental roles in fostering a stable and inclusive job market.
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Reset or Retreat: The Ipsos ESG Council
This report moves beyond the headlines proclaiming the “death of ESG.” While some companies may have recalibrated their approaches, what we saw in 2024 did not represent a retreat from responsible business practices but rather a necessary “reset” for long-term viability and impact. Time will tell if the events of early 2025 have a significant long-term impact.
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People and Climate Change
On this Earth Day, the observation is clear: awareness is high, but the need to act is lagging. The latest Ipsos People and Climate Change Report offers a comprehensive view of public attitudes towards the climate crisis.
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Ipsos Update – April 2025
Canada, Italy, Women's Day … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Demystifying Mystery Shopping
Why organizations use Mystery Shopping and its role within Customer Experience Measurement Research
Ipsos Strategy3
We’re not a consulting firm, research agency, or innovation lab. We’re all three.
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Navigating the Shifting Terrain: Innovation Strategies for OEM Success in India's Dynamic Car Market
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.