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The state of digital marketing: ETBrand Equity and Ipsos special report
The report encompasses estimates and forecasts of digital advertising spend in India, highlighting growth drivers and trends shaping the digital marketing landscape.
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Consumer is driving brand narrative - a communion of marketers & Ipsos experts deliberated on new thinking around consumers for brand advocacy and consumption – Ipsos After Hours
Ipsos India unveiled its new offerings and thinking to Bengaluru clients at Ipsos After Hours, a semi formal physical event in the cool setting of Shakesbierre, loaded with presentations, panel discussion and immersive experience zones.
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Ipsos-Nestle joint paper bags 1st Runner-up spot: 31st MRSI Annual Seminar – Taming the Choppy Waters
The joint paper was titled: Potential Value of Innovative Reality and Metaverse in Consumer Research
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Ipsos India appoints Neha Munshi, Country Lead, Ipsos Digital
Her remit is to take Ipsos Digital offerings to current and prospective accounts for their repertoire of consumer surveys and provide a glitch free experience to clients in execution of projects.
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6 in 10 urban Indians nervous of impact of AI on products and services; 1 in 2 Indians fear AI will replace their current job: Ipsos Global Views of AI 2023
A 31-country study conducted among 22816 adults
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78% APAC consumers cannot imagine life without the internet
People need to be persuaded that new technologies will improve their lives rather an adopting them without question
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Ipsos Global Trends 2023 India Edition
Explore detailed findings on each of the 12 trends in the Ipsos Global Trends 2023 India Report including how the trends are strengthening, stabilizing or declining and signals which are feeding into these trends.
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ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
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7 in 10 urban Indians (72%) endorse government spending on subsidies to make green technologies cheaper
7 in 10 urban Indians (72%) endorse government spending on subsidies to make environment friendly technologies cheaper (solar panels, electric vehicles): Ipsos Global Views on Sustainability for COP 27 Summit;
1 in 2 urban Indians put onus on govt to educate citizens on climate change actions
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Enthusiasm for the metaverse and extended reality is highest in emerging countries
Survey finds the global public divided in their level of excitement about the new technologies