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Low awareness among Indians about generations’ labels & their own cohort: Ipsos Generations Report 2024
One-size-fits-all may not work for brands and could lead to missing business opportunities
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Bigger expectation from govt in creating jobs and boosting economy than stopping and reducing crime - Ipsos Global Advisor Attitudes on Crime & Law Enforcement
India tops global countries with 77% citizens satisfied with the ability of law enforcers in stopping violent crimes from happening
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Concerns around Inequality less in India compared to other countries: Ipsos Equalities Index 2024
Women perceived to get most unfair treatment
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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The Silent Struggle
The survey was commissioned by Mpower, a branch of the Aditya Birla Education Trust, and the Ipsos India Healthcare team were the Insights partner.
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Ipsos India showcases new thinking on Generations – busting popular myths about Gen Z & Gen X
Are marketers right about their targeting?
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Data Dive: Gen Z women are struggling the most with stress, mental health issues
In five points, we break down how people around the world are dealing (or not) as the pandemic fades away, war grinds on and sticky inflation sticks around.
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Ipsos Update – November 2023
Health, trust, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Social Media Feeds widest source of disinformation & fake news - UNESCO-Ipsos Survey
Paradoxically, social media feeds also the most preferred choice for news and information for urban Indians.
93% urban Indians want govt/ regulators to press social media platforms to implement trust and safety measures during elections to protect its sanctity.