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Happiness levels slightly diminish in May 2023: Ipsos IndiaBus Happiness Monitor
Employment/ work and colleagues/ business associates lowering happiness among Indian citizens
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Jyoti Malladi takes up new role of Managing Director, Research, Ipsos India effective May 2023
Jyoti Malladi has taken up the new role of Managing Director-Research, Ipsos India, effective May 2023.
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Global Trends 2023 India Edition
Explore detailed findings on each of the 12 trends in the Ipsos Global Trends 2023 India Report including how the trends are strengthening, stabilizing or declining and signals which are feeding into these trends.
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The shifting power of influence
The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
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India slips to 7th spot in optimism in April 2023
India slips to 7th spot in optimism in April 2023 (tied with Thailand) from 5th spot in March 2023 - Ipsos What Worries the World global monthly survey;
Polarized views around India moving in right direction Vs on wrong track;
Unemployment and Inflation continue to perturb urban Indians most.
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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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Asian markets of India (67%), Singapore (51%, Indonesia (50%) and Malaysia (49%) believe their govt has a clear gameplan on how govt, businesses and people should tackle climate change
Only 1 in 3 global citizens (31%) believe their govt has a clear gameplan on how govt, businesses and people should tackle climate change; India (67%), Singapore (51%, Indonesia (50%) and Malaysia (49%) believe their govts are in comparison better equipped: Ipsos Earth Day 2023 Survey
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ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
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Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).