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Ipsos India’s Most Influential Brands of 2018
Vivek Gupta, Managing Director (Business Head, Mumbai), Ipsos in India
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Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
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Designing a better mystery shopping programme
A seven-step guide for organisations to derive more value from a better mystery shopping programme.
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71% Urban Indians say the European Union has made Europe stronger: Ipsos European Elections 2019 Survey
Disinterest among Britons palpable – only 3 in 10 interested in upcoming EU elections
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We see with our mind, not just with our eyes
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
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Why we can’t live without digital media
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
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62% Indians perceive Automation positively; hail, as an enabler: Ipsos-WEF Global Citizen & Automation Survey
1 in 2 Indians fear Automation could risk current employment
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Connected Health: A roadmap to success
Connected Health is moving into the mainstream – how will this change the traditional structure of healthcare?
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Virtual Reality: Hype or the Future?
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
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Global Attitudes towards Gender Equality: Ipsos Global International Women’s Day Survey 2019
4 in 10 Indians say there are more advantages being a man; 74% Indians say Gender Equality is important to them