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73% of urban Indians perceive Ram Temple consecration/ construction to enhance vote bank for the BJP/ NDA: Ipsos IndiaBus Ram Temple Perception Poll
3 in 4 believe Ram Temple will boost economic gains for UP;
1 in 2 feel it was a religious event; 1 in 4 felt it was both a political & religious event
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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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92% Indians concerned about the environment; misplaced awareness emerged for impactful actions: Ipsos India Sustainability Segmentation Survey 2024
Sustainability segmentation of Indians put them as Activists, Busy Bystanders & Disengaged Denialists
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Ipsos India showcases new thinking on Generations – busting popular myths about Gen Z & Gen X
Are marketers right about their targeting?
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76% urban Indians happy in December 2023; tier 1 and west zone citizens happiest: Ipsos IndiaBus Happiness Survey
Family, health biggest contributors to happiness
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Data Dive: Gen Z women are struggling the most with stress, mental health issues
In five points, we break down how people around the world are dealing (or not) as the pandemic fades away, war grinds on and sticky inflation sticks around.
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7 in 10 urban Indians believe we spend too much on weddings – Ipsos IndiaBus Views on Wedding Study
56% respondents advocate sharing of equal cost between bride and groom to fund weddings; 1 in 2 believe wedding cost should not put undue pressure
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3 in 4 urban Indians are happy in Nov 2023; a 4% increase from last month: Ipsos IndiaBus Happiness Monitor
Tier1 town residents happiest at 86%
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Consumer sentiment weakens in November 2023 for urban Indians - Refinitiv-Ipsos monthly PCSI
Sentiment down across economy, jobs, personal finances and investments