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40% Urban Indian Purchase Intenders more likely to buy a new or a used car - happy tidings for automotive industry reeling under slowdown & shutdown: Ipsos COVID 19 Impact on Auto Global Study
The automotive industry has been witnessing a roller coaster ride; first it was impacted by the global economic slowdown, and then the shutdown due to the COVID-19 crisis. But going by the findings of the new Ipsos Global Study, the pall of gloom is likely to be lifted.
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Consumer Confidence for India shows recovery in November 2019 of 2.9 percentage points; Diwali lights up the mood as marketers unleashed a bonanza for consumers: Thomson Reuters-Ipsos India PCSI
Mood upbeat for Economy, personal finance, investments; sentiment around jobs still downbeat
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The Future of Mobility - Autonomous, electric and shared
Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
Benchmarking & In-Market
Measuring up to customers’ expectations and vehicle ownership position.
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Automotive User Experience Tests
How to improve driving and in-car user experience (UX).
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
Early Stage
How to make future vehicle and mobility concepts successful.
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Virtual Reality: Hype or the Future?
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
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Regional Roles for Ipsos India Senior Honchos
Vidya Sen picks up APAC role for Ipsos Innovation; Arun Agarwala takes up additional charge of APEC markets of
Philippines, Indonesia & Vietnam as IT Head