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Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Jyoti Malladi takes up new role of Managing Director, Research, Ipsos India effective May 2023
Jyoti Malladi has taken up the new role of Managing Director-Research, Ipsos India, effective May 2023.
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The shifting power of influence
The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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People still want independent, authoritative measurement service providers: Ben Page, Ipsos Global CEO
In conversation with Prasad Sangameshwaran, editor, ETBrandEquity.com.
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Ben Page, Ipsos global CEO in conversation with Sonali Krishna, Executive Editor of ET NOW
Ben Page, Ipsos Global CEO was on a whirlwind tour of India and a conversation with Sonali Krishna, Executive Editor ET NOW on the sidelines of his visit. He was primarily in India to meet the Ipsos India team and discuss strategy for the next 4 years before the mark of Ipsos's 50th birthday (golden jubilee). India is a key priority market of Ipsos and is a great contributor to the overall Ipsos business and is showing a double-digit robust growth.