Search
-
Ipsos India widens portfolio of Sonul Verdia and Ananya Roy Mathur for enhanced client servicing
Ipsos India has diversified roles for two of its senior team members
-
Consumer Confidence plummets in March 2019 by 6.8 percentage points: Thomson Reuters-Ipsos PCSI Study
Pulwama/ Balakot and war clouds play spoilsport
-
World Affairs - Indians foresee dissonance: Halifax International Security Forum-Ipsos Study
Pessimism writ large. There is fear and concern about the future
-
Consumer Confidence slides in December: Thomson Reuters-Ipsos PCSI Survey
The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos, shows a drop by 0.6 percentage points over the previous month (November).
-
The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
-
Ipsos reinforces its Social Media Intelligence capabilities with the acquisition of Synthesio
Ipsos is pleased to announce the acquisition of Synthesio for an amount of over USD50 million in cash.
-
Beyond Populism; mixed bag for Indians: Ipsos Survey
A new survey to capture elements beyond populism finds that Indians are optimistic about the future of India, have confidence in most macro institutions, are quite rigid about their leaders and leadership style, but largely feel the system is broken.
-
Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.