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Sharp drop in happiness levels in July 2024 - repeats pattern of July 2023; weather mayhem and its collateral impact, prime cause: Ipsos IndiaBus Happiness Monitor
Ipsos IndiaBus is a monthly, pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, tier 1, tier 2 and tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. There is city-level quota for each demographic segment that ensures the waves are identical with no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average. Data collection is done every month, and the results are calculated on two-months’ rolling sample.
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India retains top spot with highest national index score of 64.5 across 29 global markets: LSEG-Ipsos PCSI July 2024
India (64.5) and Indonesia (62.3) are the only countries with a National Index score of 60 or higher.
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Polarized views among Indians for those interested & not interested in Paris Olympic Games 2024: Ipsos Global Attitudes to Paris Games 2024
3 in 4 urban Indians believe there is too much display of nationalism at the Olympics.
Indians most interested in watching football/ soccer, badminton, volleyball, tennis, cycling, boxing, basketball etc.
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Bigger expectation from govt in creating jobs and boosting economy than stopping and reducing crime - Ipsos Global Advisor Attitudes on Crime & Law Enforcement
India tops global countries with 77% citizens satisfied with the ability of law enforcers in stopping violent crimes from happening
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Happiness levels remain high in June 2024 with 77% citizens claiming to be happy, like in previous month: Ipsos IndiaBus Happiness Monitor
Citizens of tier1, east, north and west zone, full time parents & homemakers, 45+ age group & with low education emerge happiest
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Consumer sentiment dips in June, yet India holds onto highest national index score: LSEG-Ipsos PCSI June 2024
Consumer sentiment significantly drops for the economy and jobs
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Defence Forces (army, navy & air force), PM of Country, RBI, Supreme Court of India and Election Commission emerge most trusted Institutions - Ipsos IndiaBus Most Trusted Institutions 2024
Political parties and politicians rank lowest on trust
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Slight dip in May 2024, yet Mr. Modi gets a high approval rating of 70%, showing citizens rate him high on performance as PM: Ipsos IndiaBus PM’s Approval Rating
Citizens of north zone (86%), tier1 (85%) and east zone (83%) give Mr. Modi a distinction in performance as PM
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Indians perceive artificial intelligence more a boon than bane, yet tread with prudence in AI adoption: Ipsos AI Monitor 2024
An Ipsos global advisor 32 country study
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Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.