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The FOMO about D2C
The FOMO about D2C;
Authors - Geeta Lobo, Country Service Line Leader, Ipsos SIA (India) & Deepak H, Partner, Strategy 3, Ipsos India
Pricing Analytics
Optimising pricing decision-making represents one of the largest, multi-million dollar opportunities for companies to drive incremental sales and profits.
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Breaking the Barriers - Joint MR Paper by Ipsos India & Reckitt bags Runners Up position at 29th MRSI Annual MR Virtual Seminar
Breaking the Barriers, a joint market research paper by Ipsos India and its client Reckitt has bagged the Runners Up position at the just concluded 2-day, 29th MRSI Annual MR Seminar (17th & 18th, August 2021).
Breaking the barriers was authored by Deepti Chandna, Executive Director, Ipsos Inda, Payel Roy, Associate Director, Ipsos India and Vikas Chauhan, Research Manager & Atreyee Goswami, Insights & Analytics Manager, Reckitt.
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Mental Wellness: The Changing Indian Attitude
Mental Wellness - The Changing Indian Attitude;
An Ipsos India Briefing by Rinku Patnaik, Chief Client Officer, Ipsos India
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Beyond Listening - Social Media, a compelling source of consumer Insights.
Beyond Listening:
Social Media - a compelling source of consumer Insights.
Geeta Lobo, Executive Director, Social Intelligence Analytics (SIA), Ipsos India provides insights into how marketers can leverage the potential of Social Data
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Ipsos consolidates its position with 2 strategic acquisitions in Jan 2021 – of MGE Data and Fistnet-Dotmetrics
Ipsos in Jan 2021 has made two strategic acquisitions – of MGE Data (a leading player in Out-of-home (OOH) measurement) and Fistnet-Dotmetrics (Croatian digital audience measurement player) in January 2021.
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Decoding emotional labyrinth of fragrances – commoditization to informed selection
Ipsos The Scent of an Emotion Study