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Execution Measurement
Measuring the execution of brand strategy.
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Ipsos India launches Ipsos India Knowledge Review 2021 – a dossier of insightful thought pieces by the Ipsos think tank
Ipsos India Knowledge Review 2021 is a compilation of thought pieces written by our experts across our service lines and functions. The theme for 2021 is CHANGE, and the articles provide a perspective on how people, culture and markets are changing and what this could mean for brands and businesses.
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Beyond Listening - Social Media, a compelling source of consumer Insights.
Beyond Listening:
Social Media - a compelling source of consumer Insights.
Geeta Lobo, Executive Director, Social Intelligence Analytics (SIA), Ipsos India provides insights into how marketers can leverage the potential of Social Data
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Opportunity in Crisis
Opportunity in Crisis
A POV by Krishnendu Dutta, Group Service Line Leader, Innovation & Market Strategy and Understanding, Ipsos India
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.