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The state of digital marketing: ETBrand Equity and Ipsos special report
The report encompasses estimates and forecasts of digital advertising spend in India, highlighting growth drivers and trends shaping the digital marketing landscape.
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Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity
As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.
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Ipsos India announces leadership changes & role enhancements
Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 20,000 people.
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India is on right track say 3 in 4 urban Indians: Ipsos What Worries the World Global Survey (October 2023 wave)
Global South was seen to be most optimistic; 21 of 29 markets covered were downbeat; India 3rd most optimistic market
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The future of health and nutrition – Tetra Pak Index 2023
The 2023 Tetra Pak Index, conducted in partnership with Ipsos, explores how the global pandemic has shifted consumer focus towards health and sustainability, and the role of technology in shaping the future of food and beverage.
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Teachers, members of the armed forces and doctors emerge most trustworthy – Ipsos Global Trustworthiness Index 2023
A 31country study covering an international sample of 22,816 adults.
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Consumer is driving brand narrative - a communion of marketers & Ipsos experts deliberated on new thinking around consumers for brand advocacy and consumption – Ipsos After Hours
Ipsos India unveiled its new offerings and thinking to Bengaluru clients at Ipsos After Hours, a semi formal physical event in the cool setting of Shakesbierre, loaded with presentations, panel discussion and immersive experience zones.
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Happiness levels stay steady in September, with no change over previous month: Ipsos IndiaBus Happiness Monitor
69% urban Indians claim to be happy. Full time students, homemakers, women and those with higher education, emerge happiest;
94% of urban Indians living in tier 1 towns claimed to be happy;
West Zone and North Zone residents are happier. Family continues to be the biggest contributor to happiness
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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Consumer Sentiment of Urban Indians shows recovery of 3.1 percentage points in August 2023 – Refinitiv-Ipsos PCSI monthly survey
Sentiment around the economy & jobs shows bounce back. Sentiment for personal finances and investments improves