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Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Jyoti Malladi takes up new role of Managing Director, Research, Ipsos India effective May 2023
Jyoti Malladi has taken up the new role of Managing Director-Research, Ipsos India, effective May 2023.
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Prioritizing health & wellbeing, urban netizens choosing high quality food products - Ipsos Essentials April 2023
Ipsos Essentials, April 2023 wave, the monthly comprehensive syndicated survey that monitors how people across the globe navigate the new rules of engagement and the resulting impact on their state of mind, state of wallet and future intentions.
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The shifting power of influence
The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
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Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Ben Page, Ipsos Global CEO talks to Gaurav Choudhury, Co-founder & CEO at Earshot Media in a podcast
Ben Page, Ipsos Global CEO talks to Gaurav Choudhury about #marketresearch #electoralanalysis #Data, #surveys, #inflation, #employment, principles of security, simplicity, speed and substance and much more on our exclusive podcast series B2B2C
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People still want independent, authoritative measurement service providers: Ben Page, Ipsos Global CEO
In conversation with Prasad Sangameshwaran, editor, ETBrandEquity.com.