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Ipsos Global Trends 2023 India Edition
Explore detailed findings on each of the 12 trends in the Ipsos Global Trends 2023 India Report including how the trends are strengthening, stabilizing or declining and signals which are feeding into these trends.
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Indians & Asians share great relationship with spouse/partner, feel loved, but satisfaction with romance lower - Ipsos Love Life Around the World Survey
Ipsos Global Advisor 32 country study for Valentine's Day
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Ipsos India announces senior appointments in Marketing Communications & Operations
New senior appointments
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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7 in 10 urban Indians perceive businesses making excessive profits top cause of rising prices: Ipsos Global Inflation Monitor November 2022
7 in 10 urban Indians perceive businesses making excessive profits top cause of rising prices: Ipsos Global Inflation Monitor November 2022;
Urban Indians bracing for a tougher 2023 in short and long term due to Inflation;
2 in 3 urban Indians likely to scout for a new job with a different employer in 2023
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Word of Mouth/ Referral, primary channel of recruitment in Public Affairs say 6 in 10 experts - PAFI-Ipsos Public Affairs Career in India – a turning point Study
Word of Mouth/ Referral, primary channel of recruitment in Public Affairs say 6 in 10 experts; LinkedIn and Recruitment Agencies come next: PAFI-Ipsos Public Affairs Career in India – a turning point Study;
Retention and absence of relevant metrics to demonstrate business value biggest challenges facing the PA industry
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The Perils of Prediction - A podcast with Ben Page
In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.