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Consumer sentiment for urban Indians remains bullish in October 2023; inches up 1.9 percentage points - Refinitiv-Ipsos PCSI monthly survey
Sentiment up for economy, jobs, personal finances and investments
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India is on right track say 3 in 4 urban Indians: Ipsos What Worries the World Global Survey (October 2023 wave)
Global South was seen to be most optimistic; 21 of 29 markets covered were downbeat; India 3rd most optimistic market
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2 in 3 urban Indians excited about shopping this festival season: Ipsos IndiaBus Festival Poll
Apparels, sweets & snacks, prayer ritual materials, home décor items, dry fruits & chocolates, firecrackers, jewellery, consumer durables etc. top their shopping lists in the festival season
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PM Narendra Modi achieves an approval rating of 65% in September 2023: Ipsos IndiaBus Poll
Popularity high in west zone with approval rating of 80%
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Global South most optimistic about the direction in which their countries are headed – 69% Indians believe India is moving in the right direction, 3rd most optimistic market globally: Ipsos What Worries the World global survey, September wave
The global advisor survey was run by Ipsos in 29 countries and among 24,733 adults
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Consumer is driving brand narrative - a communion of marketers & Ipsos experts deliberated on new thinking around consumers for brand advocacy and consumption – Ipsos After Hours
Ipsos India unveiled its new offerings and thinking to Bengaluru clients at Ipsos After Hours, a semi formal physical event in the cool setting of Shakesbierre, loaded with presentations, panel discussion and immersive experience zones.
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Happiness levels stay steady in September, with no change over previous month: Ipsos IndiaBus Happiness Monitor
69% urban Indians claim to be happy. Full time students, homemakers, women and those with higher education, emerge happiest;
94% of urban Indians living in tier 1 towns claimed to be happy;
West Zone and North Zone residents are happier. Family continues to be the biggest contributor to happiness
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Consumer Sentiment of Urban Indians shows recovery of 3.1 percentage points in August 2023 – Refinitiv-Ipsos PCSI monthly survey
Sentiment around the economy & jobs shows bounce back. Sentiment for personal finances and investments improves
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Happiness levels surge for urban Indians in August 2023: Ipsos IndiaBus Happiness Monitor
Happiness up for family, health and economic & financial conditions
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Happiness drops by 3%, yet 2 in 3 urban Indians claim to be happy in July 2023: Ipsos IndiaBus Happiness Monitor
Happiness surges around work and colleagues/ business associates, for most;
Family, health, and friends emerge top sources of happiness