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A Report Card for a Billion+ Minds
The 2025 Ipsos Education Monitor highlights concerns about inadequate teacher training, outdated curriculum, unequal access to education, and overcrowded classrooms among Indians
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India's Direct Selling Industry: A Story of Resilience and Growth
This report highlights the direct selling industry's role as a powerful catalyst for economic empowerment, successfully integrating traditional and modern business practices.
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Empathy: The New currency of Brand Connection
In the evolving marketing landscape and the age of AI, empathy emerges as a unique human superpower and a critical business asset.
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The Virtual Pillbox: Trends Shaping E-Pharmacy Today
Solutions reshaping healthcare access and convenience post the pandemic and given the rapid rise of E-commerce/ Q commerce.
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Is India Harnessing its Demographic Dividend?
India, now the most populous nation globally, stands poised to benefit from its demographic dividend thanks to a youthful and expansive workforce. To capitalize on this demographic advantage, India must invest in education, healthcare, and skills development while addressing gender disparities and labor market reforms to truly unleash its economic potential.
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Dear Brands, Are You Silver Savvy?
The article highlights the growing spending power of India's “Silvers,” urging brands to cater to their diverse needs and preferences.
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Speed up Product Testing by up to 50% with Ipsos Synthetic Data
Accelerate product development with synthetic consumers
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Signalling Affordability and Reaching Consumers: A Comprehensive Guide
Signal affordability in the Consumer Packaged Goods sector by utilizing dynamic branding, strategic packaging, and emotional messaging. Our report explores how these elements empower consumers, foster brand loyalty, and create new consumption moments.