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Citizens, Market Research, and Artificial Intelligence
This is an overview of citizen, market research, and artificial intelligence. Artificial Intelligence (AI) has emerged as a transformative force in the modern world, influencing various aspects of our everyday lives.
Employee Experience
Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised successfully, to deliver improved financial performance.
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Sharp drop in happiness levels in July 2024 - repeats pattern of July 2023; weather mayhem and its collateral impact, prime cause: Ipsos IndiaBus Happiness Monitor
Ipsos IndiaBus is a monthly, pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, tier 1, tier 2 and tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. There is city-level quota for each demographic segment that ensures the waves are identical with no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average. Data collection is done every month, and the results are calculated on two-months’ rolling sample.
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Happiness levels remain high in June 2024 with 77% citizens claiming to be happy, like in previous month: Ipsos IndiaBus Happiness Monitor
Citizens of tier1, east, north and west zone, full time parents & homemakers, 45+ age group & with low education emerge happiest
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3 in 4 Urban Indians say they are happy in April 2024: Ipsos IndiaBus Happiness Survey
87% in tier1 happy; 84% in north & west zone; only 55% in south zone happy
Happiness has surged in 2024 versus 2023
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76% urban Indians happy in December 2023; tier 1 and west zone citizens happiest: Ipsos IndiaBus Happiness Survey
Family, health biggest contributors to happiness
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Ipsos Update – October 2023
Education, infrastructure, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Happiness drops by 3%, yet 2 in 3 urban Indians claim to be happy in July 2023: Ipsos IndiaBus Happiness Monitor
Happiness surges around work and colleagues/ business associates, for most;
Family, health, and friends emerge top sources of happiness
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Minor dip in happiness in June 2023 – Ipsos IndiaBus Happiness Monitor
Happiness depletes across most factors for urban Indians – family, health, friends, work etc.
A pan India (covering 16 cities) monthly survey that captures happiness across key areas
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.