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Indians perceive artificial intelligence more a boon than bane, yet tread with prudence in AI adoption: Ipsos AI Monitor 2024
An Ipsos global advisor 32 country study
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Excitement high among cricket enthusiasts this IPL - Ipsos IndiaBus IPL Survey
Entertainment (cricketainment) biggest motivation for watching the annual spectacle; T20 format, team format, pull factors too
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6 in 10 urban Indians nervous of impact of AI on products and services; 1 in 2 Indians fear AI will replace their current job: Ipsos Global Views of AI 2023
A 31-country study conducted among 22816 adults
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57% APAC citizens if given the choice, would prefer to have grown up at the time when their parents were children
The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past
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We are not going back to normal anytime soon, quicker adaptation will help tide through
By Rinku Patnaik, Country Chief Client Officer, Ipsos in India
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Stress Management in dealing with COVID-19 calamity
Monica Gangwani, Country Service Line Leader, Ipsos Healthcare, India, hands out interesting tips, on World Health Day 2020
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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
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The power of you: why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
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Indian Urban Youth convinced far better off than parents for career, lifestyle, social status & finances: WEF-Ipsos Social Mobility Survey
Youth in most global markets hold contrary views - feel their parents were more privileged
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5 steps for developing an influencer marketing strategy with Lizzo
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.